Bryan Stolle Contributor

Not all startups will employ a direct sales force, but many will. When they do, the value of the company and its ultimate success or failure often hinges on how well that distribution channel is built-out. In a prior blog, I described how companies can go astray by building out the sales team too early or in the wrong way.

http://www.forbes.com/sites/bryanstolle/2014/09/17/on-sales-leadership-how-to-make-your-numbers-every-time/